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The Airdrop Economy: Crypto Projects Revolutionize Community Building
The Airdrop Economy: Crypto Projects Revolutionize Community Building
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Web3 has fundamentally altered how early contributors are rewarded. Unlike traditional Web2 models—where stock options are cumbersome and limited to employees—crypto projects now distribute up to 50% of their token supply directly to users via airdrops. This shift transforms community engagement into tangible ownership.
Airdrops solve the cold start problem plaguing new networks. Without initial users, platforms struggle to gain traction. By incentivizing early adopters with tokens, projects create instant liquidity and loyalty. The strategy turns speculative interest into long-term participation, fueling organic growth.
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